Elon Musk’s ‘chaotic’ Twitter takeover muddles his mission: Eric Hippeau
Lerer Hippeau managing partner Eric Hippeau discusses Elon Musk’s long-term vision for the social media platform on ‘The Claman Countdown.’
Advertising spending on Twitter took a drastic hit in December following Elon Musk's takeover of the social media platform.
Data from an advertising research firm showed top advertisers slashed their spending by 71%.
According to the Standard Media Index (SMI) data, ad spending on Twitter in November fell 55% from last year.
That was the same month that Musk restored suspended accounts and released a paid account verification that resulted in scammers impersonating corporations, according to research firm Pathmatics.
TWITTER TO BRING BACK SOME POLITICAL ADVERTISING