Brands promoted on TikTok ‘more relevant’ to younger consumers: Larry Cheng
GameStop board member Larry Cheng predicts a ‘better than expected’ holiday shopping season.
One-third (33%) of TikTok users regularly use the short-from video platform as a source of news, according to a study by the Pew Research Center.
Since 2020, the percentage of people receiving their daily news from TikTok has tripled, with around 26% of adults under 30 years old receiving their news on the app.
For adults 30 to 49 years old, 10% said that they regularly get their news on TikTok. Only 4% of those 50 to 64 and just 1% of those 65 and older are getting their news on TikTok.
According to Pew data since 2020, Twitter, Facebook, Reddit, Snapchat, LinkedIn, Twitch and WhatsApp all saw a decline in users using the platforms as regular news sources.
Other than Instagram, TikTok is the only other social media platform that saw an increase in regular users for news consumption.