Nearly half of Brits would rather endure the cold this winter – than burn money on heating

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Research also revealed almost 70 percent of UK adults choose layering up with a jumper to avoid turning on the heating.

Millions of other households strive to reduce their energy use by switching off gadgets, including the TV and games consoles, according to a poll of 2,000 people from across the nation.

Others take shorter showers, install draught excluders, ban baths – and even reduce toilet flushing in their fight to conserve resources.

The study on bill costs, commissioned by Equity Release Supermarket, also showed 25 percent of Brits changed their energy provider in the last six months after shopping around suppliers.

Mark Gregory, founder and CEO of Equity Release Supermarket, said: “Britain is in the grip of a spiralling energy crisis due to suppliers collapsing, and households are facing massive living cost rises, with inflation set to soar next year.

“Householders are clearly feeling the strain of it all, with millions of them going to great lengths to reduce energy bills – and climate change warnings are also obviously having a knock-on effect on their choices to conserve resources wherever they can.

“But while conservation is key, it is imperative Brits do everything they can to ensure they have enough to cover their energy bills and stay warm and healthy this winter – especially the elderly, and especially amid Covid.”

The study found 12 percent of the nation pay £121 or more on their monthly energy bills, while another 12 percent paid up to £70.

More than half (56 percent) said they don’t object to paying more for heat and light in winter – but a bill increase higher than 24 percent would be deemed “too much”.

Nearly three-quarters of those polled said they had noticed their energy costs swelling since June.

And the same percentage admitted they feared their power bills would keep rocketing until spring.

Almost 70 percent declared their energy bills are too high, with energy use proving to be a major source of rows in millions of the nation’s homes.

While 17 percent of respondents said they “often” disagreed with their children about how much power they get through, according to the data.

More than two in ten admitted to fighting with others in their house about having the heating on or cranked up “too high” in winter.

And almost a fifth declared they are “very worried” about being able to pay their energy bills this winter, with 38 percent “somewhat” anxious about the cost.

But more than half said it was easier than they thought to switch their energy provider, and only eight percent claimed they wouldn’t take any measures to avoid turning on the heating.


  1. Put on a jumper
  2. Wrap up in a blanket
  3. Turn off lights
  4. Buy a draught excluder for the door
  5. Huddle together with family for warmth
  6. Exercise/encourage family and housemates to do the same
  7. Watch less TV/encourage family and housemates to do the same
  8. Game less/encourage family and housemates to do the same
  9. Gather round a candle
  10. Switch off appliances at mains when they aren’t in use
  11. Stop running the tap while brushing your teeth
  12. Switch energy providers
  13. Have shorter showers
  14. Install double glazing
  15. Get a smart meter
  16. Stop leaving phones on charge overnight
  17. Stop taking baths
  18. Stop flushing toilets
  19. Charge appliances at work
  20. Shower at work/gym

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