DISNEY has agreed to slash the streaming quality of its upcoming Netflix rival – to help reduce stress on Europe's networks.
The Disney+ app launches in the UK and other European nations on March 24 (that's tomorrow!).
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But Disney says it wants to reduce strain on the internet as the coronavirus crisis sends the world's population online in unprecedented numbers.
It follows similar announcements from the likes of Netflix, Amazon Video, Apple TV+, YouTube, Facebook and Instagram.
The Sun recently told how networks are experiencing large shifts in user demand as the coronavirus pandemic rages around the world.
Now Disney's Kevin Mayer said that streaming quality will be reduce for the foreseeable future, as networks and governments advise.
"In anticipation of high consumer demand for Disney+, we are proactively instituting measures to lower out overall bandwidth utilisation by at least 25% in all of the markets launching Disney+ on March 24," he explained.
"In the coming days, we will be monitoring internet congestion and working closely with internet service providers to further reduce bitrates as necessary to ensure they are not overwhelmed by consumer demand.
"We look forward to the launch of Disney+ and hope it will provide a much-needed respite for families in these challenging and trying times."
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The app features an expansive back-catalogue of the Disney's beloved content.
But Disney is also serving up goodies from Marvel, Star Wars, National Geographic and more.
We recently spoke to expert analyst Paolo Pescatore, who said that Disney+ couldn't be launching at a better time.
"In essence, great time to be launching a new sought after service in Europe," said top analyst Paolo Pescatore, of PP Foresight, speaking to The Sun.
"I am expecting to see subscriptions to the annual service surge in the run up to launch.
"It's an opportune moment to bring forward a launch, if that is even possible.
"Disney couldn't have timed it any better. The whole household need to be entertained.
"It represents a significant opportunity for all video streaming services and services like Amazon Prime."
Disney fans have already been joking about their excitement for the launch.
One wrote: "At least Disney+ will be out when self isolation starts."
Another said: "Signed up to Disney+ so I can spend self isolation binge-watching the Simpsons."
The app has been available in the US since last year, but it finally lands in the UK on March 24.
A monthly membership costs £5.99, while an annual subscription comes to £59.99.
However, if you sign up for Disney+ before the launch date then £10 is shaved off the annual price.
It's cheaper than Netflix, and has vastly more content than the similarly priced Apple TV+.
You'll be able to watch Disney+ on most modern smart gadgets.
Disney says nearly all major mobile and connected TVs will be supported – including smart TVs from Samsung.
Gaming consoles including the Xbox One and PS4 will offer Disney+.
You'll also be able to use it on Android and Apple gadgets, including the iPhone and iPad.
And Apple TV+ set-top boxes will also showcase the Disney+ app.
You can have up to seven profiles, streaming across up to four devices at the same time.
- Disney+ pre-order for £5.99 a month or £49.99 a year – buy here
In other news, Disney+ will feature more than 600 episodes of The Simpsons.
Netflix was forced to remove nine movies after "government objections".
And Netflix is finally giving you the option to stop TV show or movie trailers from automatically playing.
Will you be watching Disney+? Let us know in the comments!
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