Coles limits toilet paper purchases to one pack per person

Major supermarket Coles has further limited the number of toilet paper packs allowed per-person across its stores, announcing on Sunday shoppers would only be granted one pack per transaction.

"To help improve access to toilet paper for our customers, we are now limiting purchases to one pack per transaction, both in-store and online," a spokesperson for the retailer said.

Empty toilet paper shelves at Coles.Credit:Steven Siewert

"This additional measure will allow us to maintain stock levels in stores so more customers will be able to purchase the products they need."

The limit comes just days after both Coles and Woolworths said they would only allow customers to purchase four packs of toilet rolls at a time in response to coronavirus-induced panic buying across the country.

On Thursday night, Woolworths chief executive Brad Banducci told customers it was an "unusual and challenging time". Woolworths has also imposed limits on hand sanitiser and bags of rice, with only one two kilogram or higher bag permitted per transaction.

Some IGA stores have also imposed a four-per-person limit.

While local toilet paper manufacturers are working around the clock to meet demand, some suppliers have warned they were finding it difficult to keep up.

A spokesman for Sorbent, one of Australia’s largest toilet paper producers, told The Age and The Sydney Morning Herald last week "sustained panic buying in the volumes seen in recent days will be certain to stress supply".

Similarly, SunRice, a major rice grower, said on Friday it was struggling to keep up with demand, which was "exceeding supply capability".

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