AN ADVERT starring Matt Damon has been mocked for likening cryptocurrency trading to some of humankind’s greatest achievements.
The glossy promo for Crypto.com sees the Hollywood star hilariously walking past explorers, astronauts and a mountain climber, telling viewers "fortune favours the brave".
A person apparently modelled on explorer Magellan appears, alongside flying pioneers the Wright brothers.
The bold comparison was roundly ridiculed after it aired in the US during an NFL game break.
"History is filled with ‘almosts,'" Mr Damon cooly tells us.
"With those who almost adventured, who almost achieved, but ultimately for them it proved to be too much.
"Then, there are others – the ones who embrace the moment and commit."
The cringey ad – which plugs Crypto's digital currency exchange platform – already has more than 11million hits on YouTube since landing in October.
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Many took to the video sharing site and Twitter to take the mick.
"I’ve never heard my brother laugh so hard at a trailer/ad at the movie theaters before this – we thought this was going to be like SpaceX or some big new NASA thing or something," one said.
"This is the same pitch my buddy in 6th grade used to get me to dive from a railroad trestle into the river," another joked.
Others called it "ridiculous" and "an insult" to actual heroes and explorers.
"I hope Matt Damon gave all the money (crypto or cash or whatever he got) and donated it to something meaningful," they said.
It comes as one of the most famous digital currencies, Bitcoin, celebrates its 13th anniversary this week.
In other news, Apple has become the first company to hit a stock market valuation of $3trillion (£2.22trillion).
Popular Twitch creator Sliker has been banned from the platform after sharing nude imagery of fellow streamer Amouranth.
And internet users have been urged to check their online accounts against one of 2021's worst cyber threats.
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