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Hard Rock International and Seminole Gaming announced on Tuesday a $100 million investment to raise starting wages for half of its U.S. workforce at company-managed hotel, café and casino locations nationwide.
The new starting wages will range between $18 and $21 an hour – more than 2.5 times the federal minimum wage and exceeding each U.S. state minimum wage – with minimal exceptions. On average, most eligible employees will see a 40% increase in their starting wage, while some employees will see increases of over 60%.
The wage hike affects approximately 95 job classifications, including cooks, housekeepers, security and call center employees. Hard Rock and Seminole have a combined U.S. workforce of 20,000 employees.
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Hard Rock International and Seminole Gaming Chairman Jim Allen told FOX Business that inflation and the current macroeconomic environment are both driving factors behind the wage increases.
"There are so many people that really are struggling to make ends meet," Allen said. "We just felt compelled that we wanted to do the right thing for our employees."
In July, consumer prices rose 8.5% year over year, cooling slightly but remaining near the highest level in 40 years. On Tuesday, the Labor Department will release its consumer price index for August.
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Hard Rock has a presence in over 70 countries, spanning 265 locations that include owned/licensed or managed Rock Shops, live performance venues and cafés.