Home » Economy » Adidas ends partnership with Kanye West over antisemitic comments
Adidas ends partnership with Kanye West over antisemitic comments
Parler CEO George Farmer vows to adhere to same policies after Kanye West acquisition
Parlement Technologies CEO George Farmer discusses Ye West agreeing to acquire social media platform Parler and Elon Musk’s Twitter bid on ‘Varney & Co.’
Retail giant Adidas said Tuesday that it terminated its partnership with rapper Ye, formerly known as Kanye West, following his recent remarks.
"Adidas does not tolerate antisemitism and any other sort of hate speech," the company said in a statement. "Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness."
Adidas said the decision came after a "thorough review."
The company will end production of Yeezy-branded products and stop all payments to Ye and his companies, effective immediately.
KANYE WEST TO BUY PARLER, VOWS TO MAKE CONSERVATIVE OPINIONS 'UNCANCELABLE'
The move is expected to have a short-term negative impact of up to 250 million euros ($246.6 million) on the company’s net income in 2022, given the high seasonality of the fourth quarter.
In a recent post on Twitter, Ye said he would go "death con 3 on JEWISH PEOPLE."