This memory foam pillow is a hit with everyone I know — it can be customized to support many sleeping positions

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  • The Coop Home Goods Original Pillow can be customized and adjusted based on your usual sleep position — back, side, or stomach.
  • I slept on the Coop Home Goods Original Pillow on my back for several weeks; it was comfortable and supportive, and I loved being able to adjust the fill.
  • I also enlisted a stomach and side sleeper to try the pillow, and one of them likes it so much that they refuse to give it back now.
  • See more: The best pillows

As an insomniac who also suffers from neck and back pain, I've spent years looking for the perfect pillow to no avail. I'm not alone: in researching, interviewing experts, and testing more than a dozen pillows for our guide to the best pillows, I learned that a one-size-fits-all pillow is hard to come by because the loft and support we need vary based on our size and primary sleeping position. A pillow that works for a stomach sleeper, for example, will likely be uncomfortable for someone who prefers to sleep on their side. One pillow that meets every sleeper's needs seemed like a pipe dream; until I tested the Coop Home Goods Original Pillow. 

Review of Coop Home Goods Original Pillow

The Coop Original is a customizable pillow made from hypoallergenic, CertiPUR-US, and GreenGuard Gold-certified shredded memory foam. A side zipper lets you access the entire inner cavity of the pillow and remove fill to find your perfect loft and support. While the pillow comes overstuffed, sleepers who need even more support can add up to a pound of extra filling from a bag of additional fill that accompanies each pillow. 

The pillow is quite lofty, but it comes compressed in a small 17 inch by 7-inch package. When you open the box, you're greeted by an insert that explains how to get started customizing your pillow. The company suggested these general guidelines:

  • Side sleeper: try the pillow as is 
  • Back sleeper: remove about 1/4 of the foam 
  • Stomach sleeper: remove about 1/3 of the foam 

Everyone's body is a different shape and size though, so you can play around with the amount you add or remove. 

The insert also notes that you can contact the company for help adjusting, or if you need any extra fill beyond what's in the pillow and the 1-pound bag of extra fill. Before I touched any of the filling, I followed the package instructions to let the pillow fluff up to normal size after its long journey under pressure. It only took about 10 minutes to expand, and I used my hands to help fluff and distribute the fill. Coop mentions that you can also put the pillow in the dryer for approximately 10 minutes as an alternative.

Once the pillow was fluffed, I gave it a try as is. I'm a combo sleeper, rotating between my side and my back throughout the night, but I spend the majority of my time on my back. The pillow was too lofty for me out of the box, so I followed the instructions to remove one-third of the foam. I was a bit nervous scooping handfuls of shredded foam out of my pillow and into a trash bag — it seemed like a lot to remove — and the process left a pretty big mess of wayward foam all over my mattress and floor. Fill adjusted and floor vacuumed, I settled in for my first few nights on the Coop pillow. 

While I did some tossing and turning during my first few days using and adjusting the pillow fill, I eventually settled in comfortably to my new perfect, custom loft. At this height, the pillow was an ideal size and shape for both comfort and support, and I slept soundly for several weeks without any neck or back strain. I loved how customizable it was: the fact that my husband and I — who have completely different sleep preferences and have been arguing over pillows for years — could buy the same pillow and get a comfortable custom feel was remarkable to me. After sending the pillow off for more testing from my side-sleeping neighbor and hearing her sing the praises of its custom loft (like many side sleepers, she preferred more fill), I was even more impressed with this pillow's ability to work equally well for different sleeping preferences.

Ultimately, this customization made it the obvious choice as the best overall pillow in our buying guide; a title it's held onto for many years and multiple iterations of that story. 

Cons to consider

That said, there was something about the pillow that was just missing on personal comfort for me — I like a softer, down-like fill that envelops your head the way that hotel pillows do, and memory foam doesn't do that no matter how much fill you add or remove. Like many memory foam pillows, it also felt a bit hot compared to other pillows I've tried, though it was never sweaty or stifling. While you can get a completely customizable height and fluff out of this pillow, it might not be the coziest choice if you're just someone who doesn't like memory foam. 

Because I like a softer pillow, most nights I prefer to sleep with my Saatva Pillow, but I know plenty of people who swear by the Coop Pillow. Among them is my neighbor, who after many years of sleeping on stacks of pillows as flat as pancakes now refuses to return my Coop pillow.

In all, I'm confident that most people will be extremely happy with the Coop Original Pillow, which is why it's our top overall pick for the best pillow.

Extra features

Aside from custom comfort, the pillow has a few thought features that I love.

First is the bamboo-derived rayon pillow liner that encases the foam and makes for easier cleaning; this is different than a pillowcase you'd normally put on. I've tried a couple of other adjustable fill pillows, including the Nest Bedding Easy Breather Pillow and none of them have this extra encasement. If you want to wash these pillows, you have to remove all of the fill before putting them in the wash. With the Coop pillow, the encasement acts as a barrier between your pillowcase and the inner pillow. If your pillow gets dirty, you simply remove and wash the encasement and pillowcase — much easier than wrestling with all the foam. You can buy a separate encasement for those other pillows, but I love that the Coop pillow just comes with one. 

Next up is the 100-night trial period, which is one of the longest I've seen for pillows and another key reason the Coop pillow is the best overall pillow in our guide. Since pillow preference is so personal, a generous return policy is critical. Coop's 100-night trial gives you plenty of time to sleep on the pillow, adjust, and decide if it's right for you. If it's not, the company will cover return shipping and issue you a full refund. Coop says they donate any gently used returned pillows to various local charities.

Finally, while I think a good pillow is worth investing in, it's hard to find a quality pillow at as good a price as the Coop Home Goods Original Pillow. At around $60 when not on sale, the Coop pillow is priced significantly lower than other shredded memory foam pillows like the Nest Easy Breather and pillows from other bedding brands like Saatva, Leesa, Boll & Branch, and Bear.

The bottom line 

The Coop Home Goods Original Pillow is an exceptionally designed pillow that can provide a custom, supportive night's rest for almost anyone, no matter how you sleep. Its customizable fill works equally well for stomach, back, and side sleepers, and it's made from hypoallergenic materials for those who suffer from nighttime allergies. The pillow encasement makes for easy cleaning and upkeep, and it's priced very competitively compared to other high-end pillows.

The only people who I don't recommend this pillow for are those who really just hate the feel of memory foam; it's no fault of the pillow, but there's simply no way memory foam has the same feel as down or down-alternative. If you're on the fence, I recommend trying the pillow; with the 100-night return window, it's a risk-free purchase, though I'm confident most buyers will love the customization of the Coop pillow. 

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