These vitamin entrepreneurs are turning over $2 million after starting their business as a side hustle. Check out the early pitch deck they posted online to lure investors.

  • Sebastien Vanderlinden, Joshua Margetts, and Adam Barker cofounded the chewable vitamin gummies firm Yumi Nutrition in 2017 alongside full-time jobs.
  • A year from launch, the three entrepreneurs hit their first five-figure month and saw it as a good time to raise investment.
  • They put a pitch deck together, posted it on an angel investor site, and shortly after nine angel investors contacted them.
  • Here's an exclusive look at the pitch deck they've used to bring their first investors on board.
  • Visit Business Insider's homepage for more stories.

Yumi Nutrition, a business that sells chewable vitamin gummies, has lifted the lid on how it landed its first tranche of angel investment in 2018.

Based in Manchester, England, Yumi Nutrition was cofounded by Sebastien Vanderlinden, Joshua Margetts, and Adam Barker as a side-hustle in 2017. The business, which sells vegan supplements and vitamin gummies, made around $15,000 in its first year, which has grown to $2 million annually. It counts retailers such as Urban Outfitters, GNC, and Holland & Barrett among its clients.

In 2018, the startup raised $152,000 in angel funding, backed by nine investors, including Ian Gascoigne, the managing director of the wealth management firm St James's Place, and Jon Legdon, COO of the software company Idox.

Cofounder Vanderlinden told Business Insider that the key to seed funding is to prove your business idea and potential success with tangible evidence.

"The main thing that an investor is going to be looking for is a proof of concept and seeing if your ideas are actually working or if there is something to actually back it … by getting a certain number of subscribers or users, or a certain number of people coming on to the website, a certain amount of turnover," Vanderlinden told Business Insider.

"They [investors] aren't just going to give you the money, they need to see that you've invested your own time, if not your own money," he said. 

Check out the early pitch deck Yumi Nutrition used to bring seed investors on board:

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition

Yumi Nutrition


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