With his deal to purchase Twitter for $44 billion all set to close soon, Elon Musk has sent out an appeal to advertisers to work together. In a message to advertisers, Musk again said that he was buying Twitter as it was a cornerstone of civilization and it would help humanity.
Musk’s appeal comes because there is a fear that after he becomes the owner of the platform it will turn into a cesspool of free-for-all commentary, and many people with extremist views may have a free run on it. Such a platform is sure to put off advertisers and there is a risk that with Musk as boss of Twitter, many advertisers may leave the platform.
In his note, Musk promises that Twitter will not be free for all after he acquires it. He tweeted, “Twitter obviously cannot become a free-for-all hell scape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all. Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise. To everyone who has partnered with us, I thank you. Let us build something extraordinary together.”
In his note, Musk comes across as a more serious owner of Twitter compared to his joke earlier in the day when he tweeted the video of him entering the Twitter HQ with a toilet sink. He captioned his tweet, let that sink in! Around the same time, Musk also changed his Twitter bio to “Chief Twit.”
He says, “The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence.
He went on to add, “That is why I bought Twitter. I didn’t do it because it would be easy. I didn’t do it to make more money. I did it to try to help humanity, whom I love. And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility.”
This is the same reasoning that Musk originally gave when he launched his bid in April this year to buy Twitter for around $44 billion. However, he soon backtracked, saying that he was no longer interested in buying Twitter because according to him the company inflated its number of actual and active users. Twitter denied the allegations and filed a court case against Musk. Later Musk told the court that he would complete the deal and the court asked him to do it by October 28.
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