BTS is back with a new, all-English language single that has the group’s fans, affectionately known as ARMY, melting like… butter.
The global sensations, who rose to fame as K-pop superstars, released “Butter” on Friday. Within hours of its premiere, the song’s music video racked up tens of millions of views.
It’s the second song from BTS released entirely in English. The group’s last single in English propelled the septet to new heights: “Dynamite” debuted at number one on the Billboard Hot 100 and earned BTS a Grammy nomination for Best Pop Duo/Group Performance. It was BTS’ first chart-topping single in the States and marked the first time a Korean pop act received a Grammy nod.
And the group, speaking through translators to media both in-person and online from South Korea at a press conference Friday, didn’t shy away from their lofty hopes and expectations for “Butter.”
‘Butter’: BTS is dropping its second English-language single. What to know about the song
BTS greets media at a press conference for the release of "Butter." (Photo: BIGHIT MUSIC)
“No. 1 on the Billboard Hot 100 … I think we can do it,” Suga responded when asked if BTS thinks the song can duplicate the chart success of “Dynamite.” “I think it’ll make it.”
“We are thinking of the Grammys,” said RM when posed with a question about “Butter” receiving recognition from the Recording Academy. “We will do whatever we can to set (winning a Grammy) as a goal.”
There are certainly comparisons to “Dynamite.” “Butter” is also an earworm of a single with an up-tempo beat and playful lyrics about getting “high like the moon” and sweeping you up “like a robber.”
“’Butter’ is a very fun song, very lively,” Jungkook said. “The melody too, it’s very addictive.”
Jimin added that the song is “cute” and that there isn’t a profound meaning behind it; the goal was for “Butter” to be “easy to listen to.” J-Hope added the adjective “mischievous” when describing the song’s choreography. BTS will perform “Butter” for the first time on TV Sunday at the Billboard Music Awards, where the group is a finalist in four categories.
Billboard Music Awards: How to watch, top finalists and all the performances on tap this weekend
The chorus includes the lyrics, “Smooth like butter // Like a criminal undercover.” In the music video, all seven members are shown in suits holding placards with their stage names and birthdates, a lá a mug shot.
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